A Perfect Partnership
With Rachael & Tyson Griffiths from Reef Side Buyers
Founders of Reef Side Buyers' Agent Rachael and Tyson Griffiths are a dynamic and forward-thinking team, abreast of the market and analytics, with a people-first approach. In 2025 they took 20 years of hands-on experience across building, property, and long-term investment and used it to launch their own company – all while raising a young family.
Already, the company is thriving, with the Griffiths established in the community as go-to advocates for property buyers, acting with insight, strategy and integrity to broker next-level deals for their clients.
Though going into business with your partner is not always for the faint-hearted, Rachael and Tyson went in with confidence and made family business look easy.
The pair complement one another, combining different strengths but the same shared vision to put their clients in a position to make confident decisions and negotiate outcomes that wouldn’t have been possible without representation.
Rachael is the people person. She focuses on relationships, client management, and operations – a highly detail-oriented and supportive presence keeping every client informed throughout the process. The strong relationships she builds – both with clients and local agents – often open doors to opportunities that aren’t publicly available.
Tyson’s strengths sit on the analytical side – breaking down the numbers, researching market trends, and identifying the right opportunities. He sources both on-market and off-market properties, assesses value, and structures negotiation strategies based on data and timing.
Everything they do, they do with integrity.
“We saw too many buyers overpaying, buying the wrong property, or missing out entirely because they didn’t understand how the local market actually works," Tyson said.
“The Whitsundays isn’t a 'plug and play' market—you’ve got lifestyle buyers, investors, short-term rental dynamics, and a lot of off-market deals. If you’re not connected, you’re already behind.”
Whilst building their business, Rachael and Tyson have seen an evolution in the way people buy.
“The biggest shift has been moving from people not really understanding what a buyers’ agent does to now actively seeking one out before they even start looking,” Rachael explained.
“A standout milestone has been consistently securing off-market and pre-market opportunities for clients—those are the deals that change outcomes, not the ones everyone is competing for online.
“Another highlight is seeing repeat clients and referrals grow. That’s usually the clearest sign you’re actually delivering results, not just talking about them.”
Those clients include investors seeking strategic, well-timed deals, as well as commercial clients and first-time buyers looking for structured, guided purchases.
Rachael and Tyson moved to the Whitsundays to give their kids a beautiful childhood, outdoors amongst some of the most stunning nature the country has to offer.
“We spend weekends fishing, camping, and spending time on the water,” Tyson said.
“That’s typical for the Whitsundays, but it’s a big part of why we chose to live here in the first place.”
Now, they now help others on similar journeys, seeking their dream homes by the sea.
If your business had a theme song, what would it be?
Thunderstruck – AC/DC.
What’s the most unusual place you’ve had a business discussion?
The bathtub.
What’s your proudest moment working together?
Building the business from the ground up while raising a young family.
