From Boardrooms To Glowing Ideas

Glow Sphere Marketing

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When Gabriella Sóvágó walked away from the corporate world in 2017, she was determined to create a business that fused her passion for marketing with her love of travel. That vision became Glow Sphere Marketing, a full-service agency that has grown from its beginnings as a flexible coaching practice into a trusted partner for businesses across Australia.
Gabriella’s fascination with marketing began in high school. With both parents running their own businesses, she saw first-hand how strategy and psychology could attract customers and keep them coming back.
After studying marketing in Budapest and business management in Cambridge, experiences that gave her a strong foundation in both the creative and analytical sides of the field, she spent her early career training sales how to present products effectively.
In 2017 she left her corporate job to travel the world, using Glow Sphere Marketing as a platform to coach small business owners on how to grow with smarter marketing. In 2021, Gabriella settled in Australia and the business evolved.
“Clients started asking me to take on their marketing directly, instead of coaching them through it. Over time, Glow Sphere Marketing naturally evolved into a full-service agency, offering everything from Google Ads to website design, training, and strategic consulting.”
That organic growth is grounded in strong values.
“Glow Sphere Marketing is guided by innovation, accountability, adaptability, and respect,” Gabriella says.
“These values have helped us build relationships based on transparency, flexibility, and a commitment to treating each business with care.”
One campaign Gabriella recalls with pride involved Nancy’s Gym, a local fitness centre struggling to fill off-peak hours.
“We reworked his advertising strategy, and within just a month he had completely filled those spots. It was incredibly rewarding to see the impact that a tailored, strategic approach could have on his business in such a short time.”
At the heart of Glow Sphere Marketing’s success is its integrated approach, beginning with a clear brand story and customer persona.
“It’s the most important step we never skip, and one many agencies overlook,” Gabriella notes. From there, Glow Sphere Marketing delivers cohesive strategies across digital, creative design, and advertising.
Looking ahead, Glow Sphere Marketing continues to push boundaries by blending AI and human creativity. Gabriella has been working with AI since 2015, when she contributed to an AI product development project. Today, the uses AI-powered SEO, offering clients an edge in increasingly competitive markets.
Reflecting on her journey, Gabriella says, “The most rewarding moment for me was realising that Glow Sphere Marketing was no longer just a dream, it had become a reality.
“That moment of knowing the business was not only surviving but thriving was incredibly special, because it meant all the effort and risk had turned into something real and lasting.”
With its focus on innovation, education, and partnerships built on trust, Glow Sphere Marketing continues to empower small businesses, helping them shine in competitive markets.

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