From Farm To Frontage: The Bishopp Story

From a humble father-and-son venture on a farm outside Maryborough in 1993 to a powerhouse in regional media, Bishopp has charted a remarkable journey. What began with CEO Brad Bishopp’s first hand-painted billboard for Dundathu Turf Farm has grown into a sprawling network that seamlessly connects businesses with audiences across Australia and New Zealand. Along the way, the company has combined entrepreneurial grit, community focus, and a commitment to innovation—turning a simple idea into one of the nation’s most trusted regional media companies.
The enthusiasm of youth, paired with a father’s encouragement to think bigger, pushed them to go out on their own. Their steady, measured approach to growth has shaped Bishopp’s journey, as Brad says, “I’ve always taken the approach of just putting one foot in front of the other and quietly growing the business.”
Today, Bishopp combines national reach with a truly local touch. Mackay based Account Executive, Solveig Lobo, is a familiar and trusted face in the community. “I love being part of Bishopp because they value not just the work we do, but the relationships we build,” Solveig says.
“Being trusted to support local businesses while staying connected to the community is incredibly rewarding.”
That commitment to community is evident in the company’s support of local causes, such as the Mackay Hospital Foundation. From billboard promotions for the Dancing With Heart fundraiser to raising awareness for major events, Bishopp’s donated media has created strong impact.
“It’s rewarding to see how our media space can directly strengthen community causes,” Solveig says.
Bishopp’s services cover the full spectrum of outdoor advertising, from design to campaign planning and construction. Their dedicated teams ensure every detail is delivered seamlessly.
“We all work together to make sure our clients have the best experience possible – there have been times where our account executives have taken their own mower out and cut the grass in front of a billboard to make sure it’s looking clean and tidy,” Solveig said.
“True story!”
With digitisation transforming out-of-home advertising, Bishopp is leading the way in regional Australia, offering dynamic roadside messaging, 3D airport creative, and data-driven targeting through MOVE.
For Bishopp, success lies not only in building brands but also in strengthening the communities they serve.
bishopp.com.au

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