From Mining to Massage – Finding Your Niche
With Monica Jay Willemsen From MJW Massage
Remedial Massage Therapist Monica Jay Willemsen took her first foray into business ownership just this year, launching MJW Massage in January.
Her decision to train as a massage therapist was driven by her own experience working in the mining industry, where she saw first-hand the toll that long hours, physical strain and mental fatigue can take on the body.
After qualifying, Monica recognised a gap in the market — massage services that aren’t just designed for luxury spa clientele, but for everyday people looking to heal their bodies, calm their minds and take a break from the demands of busy lives.
“I love having a space where people can step away from the pressures of daily life and leave feeling restored, valued and listened to,” Monica says.
“Massage has evolved over the years from being seen as a luxury spa treatment to becoming a legitimate allied health therapy that supports pain management, injury prevention, rehabilitation, mental health and stress regulation.”
With a background in mining and an active lifestyle, Monica understands the importance of recovery and how physical strain can impact everyday life.
“I can relate when people share why they need a massage, and I genuinely love helping them feel better. Every treatment is tailored to the individual by listening carefully and creating a treatment that suits their specific needs.”
Carpenter Zac Hoolihan played an important role in bringing the clinic to life, Building and fitting out the space while combining Monica’s vision with his practical building expertise. The clinic was designed to reflect the community it serves, drawing inspiration from Proserpine’s relaxed rural charm. The space features a warm country-western aesthetic that instantly makes clients feel comfortable and at ease.
A country girl at heart, Monica has always had a deep connection to animals and rural life, with horses and horse riding remaining her greatest passion.
“Ever since I could walk, I wanted to ride. Growing up in country NSW I was lucky enough to live that lifestyle, and it’s something that will always be part of who I am.”
That authenticity shines through at MJW Massage. Monica’s personal experience, warmth and genuine care shape every aspect of the business, creating a welcoming space where clients feel supported and understood.
When asked what advice she would give other young women wanting to start a business, Monica says:
"It's important to really spend time getting to know yourself and what makes you tick; it is contagious when you act out of authenticity.
"Back yourself even if you're not ready because you will find growth along the way, and you don't have to have everything figured out - you just have to start.
"Never underestimate how transferable your life experience is into business. Every job, hardship, relationship and challenge builds skills you will one day use. Stay true to who you are and remember at times your softness, intuition and empathy are your strengths not your weaknesses."
Describe your personality in three words:
Caring, Grounded, Punny
What habits support your success both personally and professionally?
Keeping active, going to the gym, having a hobby, eating healthy, supportive relationships.
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