Empowered Beauty
Nicole Shir’s Aura-Infused Approach To Skin Confidence
Nicole Shir isn’t just transforming skin, she’s changing the way people think about self-care. A powerhouse in the field of cosmetic medicine, the Townsville-based Nurse Practitioner has poured her years of clinical expertise and intuitive care into creating something truly special: Aura Oil.
This naturally potent skincare elixir has already made waves locally and internationally, with demand soaring in Australia, New Zealand, the UK, Israel, and Dubai. In fact, Nicole shared that in the past four months, she has hit more than 1,000 sales.
“Aura Oil is revolutionising skin wellness with its expertly crafted blend,” Nicole explains.
“It’s designed to nourish, hydrate and enhance vitality using natural anti-ageing properties. Clients tell me their skin feels smoother, plumper, and more alive—and they’re glowing from the inside out.”
Made from 100 per cent non-toxic, chemical-free ingredients, Aura Oil is as safe as it is effective.
“Research shows that topical products can enter the bloodstream in as little as 20 seconds,” she says.
“I knew I had to formulate something that was completely clean, no BPAs, phthalates, or glyphosates, just pure, skin-loving nourishment.”
Nicole’s journey to becoming one of North Queensland’s most respected cosmetic professionals began over two decades ago. After graduating with a Bachelor of Nursing from La Trobe University in 2000, she spent several years immersed in Melbourne’s bustling hospital system. It was during her time at a cosmetic plastic surgery clinic on Chapel Street in 2007 that her passion for aesthetic medicine truly took root. Starting as a scrub theatre nurse, Nicole became fascinated by the science and artistry behind non-surgical cosmetic treatments, eventually making the leap into full-time cosmetic injectables and advanced skin therapies.
At her flagship clinic, Townsville Anti-Aging, she introduced the region’s first Morpheus8 device in 2023, a gold standard in fractional skin rejuvenation. But Nicole’s mission extends far beyond devices and procedures.
“It’s about helping people reclaim their glow on their own terms,” she says.
“Whether it’s simplifying a chaotic skincare routine or guiding a patient through injectables for the first time, I want every person to feel confident, supported, and heard.”
That same philosophy guided the creation of Aura Oil.
“It’s skincare with soul,” she says.
“I wanted something that not only worked beautifully but also fit seamlessly into the lives of busy women, and men, who don’t want 10-step routines. Just one product that hydrates, heals, and enhances.”
The results speak for themselves. From glowing online testimonials to heartfelt feedback from long-time clients, Aura Oil has quickly gained cult status. One fan, Dr. Deanne McGeachie, shares:
“I’m usually sceptical about beauty products, but Aura Oil has been a game-changer. My complexion is smoother, softer, and noticeably plumper. I even use it as a lip gloss! It’s the first product that’s actually worked without causing breakouts.”
Nicole’s reputation is built on authenticity, care, and clinical rigour, and she brings that same energy into every bottle of Aura Oil. Her vision is simple: skincare should be intuitive, ethical, and effective. It should support the body’s natural functions rather than overwhelm them. And above all, it should empower.
“It’s not about erasing every line or changing how someone looks,” she says.
“It’s about enhancing their natural beauty, simplifying their routine, and helping them feel grounded and seen.
“That’s where the real glow comes from.”
So, what’s her secret to glowing skin and a nourished soul? We asked Nic to share her best-kept rituals.
Go-to beauty advice?
“Glowing skin isn’t just about what you put on—it’s about what you put in. A nourishing diet, proper hydration, and high-performing skincare? That’s the ultimate trifecta. I swear by healthy fats like avocado and flaxseed, antioxidant-rich foods like berries and leafy greens, and lots of filtered water. Then seal the deal with a few Aura Oil drops daily to lock in moisture and support your skin barrier.”
Daily rituals that support skin and soul?
“Glowing skin doesn’t thrive in stress mode. Even five minutes a day—gua sha, breathwork, or just mindfully pressing Aura Oil into your skin—can recalibrate your nervous system. Less cortisol, more collagen. It’s not about perfection—it’s about showing up for yourself in small, beautiful ways.”
Bone marrow and filtered water? We’re intrigued.
“Yep, I’m that girl! Bone marrow is an underrated superfood—packed with collagen, healthy fats, and minerals that literally feed your skin from the inside out. And filtered water? It’s the simplest upgrade you can make. Tap water is fine for plants, but your skin deserves better.”
What’s the best part of your job?
“Watching people reclaim their glow—on their own terms. Whether it’s simplifying their skincare routine or helping them finally feel hydrated, smooth, and calm in their skin—that never gets old. I love helping time-poor women feel supported, without adding more noise to their day.”
Final word on self-care?
“Essential. Like, non-negotiable. We’re all overstimulated and juggling too much. Self-care doesn’t have to be extravagant. Sometimes it’s choosing water over a third coffee. Sometimes it’s taking three minutes to breathe while you apply your oil. These little moments remind us that we matter—skin, soul, and all.”
Testimonial:
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"Never have I tried an oil like this! Optimal hydration with all-day glow. It’s an experience I’m really loving—the well-balanced scent is simply divine."
— Rachel Alexander
